Digital Marketing with Social Selling and Split Testing

how to improve b2b sales - social selling

How the mix of Social Selling and Split testing can increase results

How can you leverage social selling? Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. Share case studies and testimonials: Social proof is a driving factor for online purchases. Use your results to prove you’re the best and develop a deeper know, like, and trust factor with your audience. Focus on engagement: Instead of spending all your time creating content, focus on building relationships. Reply to all your DMs, jump into conversations in LinkedIn groups, follow your ideal customers, and engage with their content. Talk about your transformation: Businesses and people buy transformations, not features. When talking about your product or service online, focus on the result someone gets from working with you. 2. Support Your Sales Team If there is one thing that can ruin a potential sale, it’s bad sales rep interactions. Whether it’s someone dropping the ball and ignoring an email for weeks, or a dumpster fire cold email, it can quickly tank your brand’s rep and Q4 income goals. How do you prevent a sales mishap? By training your team. People buy from people they know, like, and trust. Your sales reps need the tools to figure out how to develop a rapport and close the sale. For a successful Q4, make sure your sales training includes: Scripts for people to fall back on and avoid awkward silences or sounding unsure. How to overcome common objections and communicate your brand’s results. Strategies for finding leads and moving each one along the buyer’s journey. Remember, the better trained your sales team, the quicker you’ll get to your 150% Q4 sales target.


Add in the massive value of Split Testing

Why A/B Testing Is Crucial to Digital Marketing Success A/B testing helps marketers understand the impact of optimization methods. For example, it can show how changing an ad headline impacts conversions or whether using questions in titles drives more traffic.  A/B testing provides hard data to back up your optimization techniques. This allows marketers to make better business decisions because they aren’t just guessing at what drives ROI. Instead, they’re making decisions based on how specific changes impact traffic, sales, and ROI.  How Do I Know If I Have a Losing or Inconclusive A/B Test?  After running an A/B test, you’ll see the results in your own data dashboard (such as Google Analytics) or in the testing tool you use.  Optimizely, a popular A/B testing platform, provides data in an experiment results page, which tracks each variation, number of visitors, how many people completed a specific action, revenue, and other metrics.  The example above shows variation number one had fewer visitors but drove 5 percent more revenue, making it a clear winner. Other times, the numbers might be much closer. An inconclusive test might mean the numbers are less than a percent off, or neither variation got any traffic at all.  When your tests don’t have enough data or if the numbers are too close, they are considered inconclusive or statistically insignificant.


Conclusion: Social Selling makes traffic easier – Split testing makes it more effective!

Combining these two pillars of digital marketing – the reach of social media and the importance of social selling, can deliver massive wins for you in the online marketing space. bringing traffic in, from your social posts and then optimizing the results with split tests can see marked increases in results.

Leave a comment

Your email address will not be published. Required fields are marked *